Son Servera is the main urban area of the municipality. It is located in the north-west of the island of Mallorca on a hill with sea views. Surrounded by an exceptional natural landscape, its traditional activities were once linked to agriculture, stockbreeding and fishing, until the tourist boom turned the hospitality industry into the main driving force of the economy.
The town has the main offices of the town council, the health centre, sports and cultural services, schools, banks, post office, shops, supermarkets, bars, restaurants, etc.
Son Servera’s architecture is in traditional Mediterranean style. In the heart of the town we find the Plaça de Sant Joan and the church of the same name, with the defensive tower originally built on the Frai Garí estate. There is also the Església Nova (New Church), an unfinished, roofless building in which religious and cultural events are held. It was designed by Joan Rubió, a disciple of the Antoni Gaudí, and it has the characteristic features of the best Modernist architecture expounded by the world famous Catalan architectural genius. Other places of interest include the Caves of Son Sard, Pula (talaiots, houses and a mill), En Calet Bridge, Can Xesc Mill, Ca s’Hereu and the tower of Port Nou. Walkers and cyclists can also enjoy the Via Verda Manacor-Artà, a “green way” that passes through the town following the old railway line.
Friday is street market day and the streets of the town centre fill with residents and visitors doing their shopping (fruit, vegetables, clothes, plants, etc.) and looking for bargains.
There is much to do in Son Servera all year round and its traditions and customs held on special dates are not to be missed: Sant Antoni (17 January); the Almond Fair and Sant Ignasi (February); the Clown and Humour Festival (April or May); Sant Joan patron saint’s day festival (24 June), etc.
The municipality of Son Servera covers an area of 42.56 km² and has a population of around 11,500. It is made up of the main urban centre, Son Servera, and various seaside quarters: Cala Millor, Cala Bona, Port Verd, Port Nou, Port Vell and Costa dels Pins.